No Man’s Sky is facing backlash from gamers after a No Man’s Sky Reddit thread noted how the game failed to deliver it’s promise. Now, the Advertising Standards Authority of UK is investigating the title for possible false advertising.
Hello Games’ title was one of the most anticipated video games to drop this year. With promises of having the most vast gameplay that is almost impossible to fully explore, gamers were expecting a lot from the game. However, it failed.
Previous reports reveal that it will take close to five billion years to explore the entire No Man’s Sky universe, however, many feel there’s not enough gameplay in store for gamers. “We found No Man’s Sky to be a repetitive, superficial experience,”NDTV described NMS. Moreover, gamers everywhere have already been asking for No Man’s Sky refund from Steam, Sony and Amazon because of its failed gameplay.
Aside from refunds, a new update reveals that the Advertising Standards Authority (ASA) of UK is already looking into the possible false advertising of the title, over-promising gameplay that were not present in the game.
ASA on No Man’s Sky Review
Eurogamer confirmed that the ASA is already looking into the advertisements of the video game after receiving several complaints from gamers. A No Man’s Sky Reddit post revealed details about the report and ASA’s response.
“Today, I received a response from the ASA (Advertising Standards Agency in the UK), with regards to the trailers, screenshots, and general information on the Steam store page of No Man’s Sky, with regards to them being misleading and mis-representing the actual game,” the post read.
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“In the ASA response, they say that both Hello Games and Valve have a joint responsibility, and so both organisations have now been contacted by the ASA and have been told to respond to the following issues which the ASA picked out as the primary issues (compiled from a number of complainants that contacted the ASA).”
Should the complaints prove to be true, what will the penalty be for Hello Games and publisher, Valve? Will they pay a fine, or worse, go to jail? Not likely. According to a video game lawyer, Ryan Morrison, the ASA may just reprimand the developer and publisher.
“Morrison suspects something more along the lines of a strongly-worded warning advising Hello Games to be more mindful with its marketing in the future,” PC Gamer noted.
Whatever the ramifications may be for No Man’s Sky, it’s still a sad day for the gaming industry.