3DM Ceasing Pirate Activity to See if it Affects Sales

3DM isn’t the only pirate groups out there. Far from it. There is a limitless pool of salty dogs looking to stick it to the man and wave their jolly roger proud and true. But 3DM is, however, one of the few groups able to crack the anti-tampering solution, Denuvo, but even they’ve called it quits in attempting to crack Just Cause 3, and say that in a couple more years PC piracy will be a thing of the past. Then 3DM can join Blackbeard among obsolete relics of a forgotten age.

Which is all well and good. Piracy should be abolished, and while most arguments for piracy (at least ones with an ounce of validity) usually revolve around regional issues, like pricing and availability. Those are separate issues all together and most definitely don’t warrant pirating a game.

But if all pirate groups (let alone just 3DM) ran their ships aground right now and never stormed another DRM deck, would that make a lick of difference in terms of sales? I mean, the short answer is probably yes. I’m sure there are plenty of people out there who pirate because they can and if they couldn’t, a few would probably buy it, but that number is also much smaller than what publishers would like us all to believe. And if only one group decides to stop its activity? Well, that probably won’t have a drop in the bucket, especially since most games that aren’t bound to Denuvo are cracked within hours, and even 3DM is having increasing difficulty cracking Denuvo.

So perhaps this has less to do with measuring the impact piracy has on sales, and more to do with the pirate group’s pride. They don’t want to admit that cracking the games that few others are capable of cracking is growing increasingly difficult.

And who knows how many games will use Denuvo, which has plenty of bemoaning. Rumors abound of damage to SSDs (which the company insists are untrue), itty-bitty files being left on the HDD, and a negative impact to performance. None of these issues are the least-bit verified, but people bemoan all forms of DRM. Denuvo is infinitely better than crap like SecuROM, or activation limits, or always-online solutions that pause the game if there’s a hiccup in the connection. But relatively speaking, Denuvo’s adoption rate is still fairly small. In about a year and a half, only twelve games have used it. It’ll be interesting to see if it’s cracked more quickly or easily if more and more games start to take advantage of it .

Still, though, it’s hilarious to see publishers throwing so much money at something that we’re still fairly certain has a negligible impact on sales.

But I guess that’s life for you.

Torrentfreak has the full announcement.

About Josh Price

Josh Price is a writer who probably spends too many hours of the day playing video games. At some point he decided to put the two together to (hopefully) great effect. He also wrote some fiction. You should check that out if you're into such things, which you should be. Reading is FUNdamental.

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  1. Sad news for the poor ,but definitely great news for purchasers who are by now celebrating their superiority of having the ability to spend tons of money on $60 single-player games.If you can’t afford for games, rob a bank or mug a patient with Alzheimer disease.

  2. I would rather think sales will go down when piracy stops, as lots of people pirate to first test the game, and if the game deserves the price tag they go and buy it. But with all the recent failures of AAA games having pre-released hype and then slammed for poor quality on launch day, I think this move will force developers to bring the price down as people are less likely to make a purchase on a product they don’t know… I hope…