Publisher EA finds a way around NCAA’s decision to no longer renew its licensing agreement with CIC contract for College Football series.
Following yesterday’s news of the NCAA no longer renewing EA’s contract for the NCAA Football license, the Collegiate Licensing Company (CLC), an organisation that manages the licensing of college football programs, has signed its own contract with EA and EA Sports.
The NCAA decided not to renew its licensing agreement due to a on-going class-action lawsuit over using player name and likeness without autherisation.
Confirmed to Polygon earlier this afternoon, the CIC’s new contract with EA will start next July and will last up to the next three years. This new contract allows EA “more than 150 colleges, conferences and bowl games” for its College Football series.
The contract agreement itself is a non-exclusive contract because of a $27 million settlement in Pecover vs. Electronic Arts, an antitrust lawsuit regarding EA’s football games.
This all basically means the EA will still be producing NCAA Football, just under a different name and logo. EA will no longer have access to utilise the NCAA’s name and logo. College Football is the new name for the series.
ESPN’s Brett McMurphy hinted towards this development in a recent tweet, saying that the NCAA Football will continue past 2014 but the series will no longer be officially affiliated with the NCAA. He later sent another tweet saying that the series will be re-branded simply as “College Football“, with the next game in the line-up being College Football 15.
What do you think EA getting a new contract to continue the ‘NCAA Football’ series with the ‘College Football’ name? Let us know in the comments!