Life is Strange was better than it had any right to be. I personally thought it was a better Telltale game than their most recent games, but that’s just my opinion, and my opinion, despite being almost always right, is still just my opinion.
But it’s no lie that the game was and continues to be a phenomenon. It likely exceeded the expectations of both Square Enix and Dontnod, and now they’re using the game’s success for good, teaming up with the Parent Advocacy Coalition for Educational Rights (PACER) to fight bullying.
From now until January 19th, Square Enix will donate to the charity for each tweet featuring the hashtag #EverydayHeroes. The phrase itself is a reference to the photography contest featured in the game. The characters had to take pictures, but all you have to do is send out a tweet.
There’s also a Youtube video featuring Ashly Burch, the voice of Chloe Price (no relation), urging people to support the event.
Square Enix also set up a website. Check it out if you want to see the many ways in which people have worked #everydayheroes into a tweet.