Yesterday Activision Blizzard, Inc. released a Press Release that suggest the Major League Gaming (MLG) is safe for the time being. Yesterdays press release discussed the MLG acquisition news we brought you the other day and has clarified a few things for us. Bobby Kotick, Chief Executive Officer of Activision Blizzard, said,
Our acquisition of Major League Gaming’s business furthers our plans to create the ESPN of esports. MLG’s ability to create premium content and its proven broadcast technology platform – including its live streaming capabilities – strengthens our strategic position in competitive gaming. MLG has an incredibly strong and seasoned team and a thriving community. Together, we will create new ways to celebrate players and their unique skills, dedication and commitment to gaming. We are excited to add Sundance and the entire MLG esports team to our competitive gaming initiatives.
Sundance DiGiovanni, the Chief Executive Officer and MLG Co-founder, alongside Mike Sepso, Senior Vice President of Activision Blizzard Media Networks, outlines how the acquisition is of benefit to MLG:
“Our mission for over 12 years has been to promote and expand the growth of competitive gaming worldwide, and today the industry is at a key inflection point as its popularity soars and rivals that of many traditional professional sports. This acquisition and Activision Blizzard’s commitment to competitive gaming will expand the opportunities for gamers to be recognized and celebrated for their competitive excellence.”
The Press Release goes on to say, and this is the bit you’ve been waiting for:
MLG will continue to operate MLG.tv, MLG Pro Circuit and GameBattles platforms, and will continue to work with its partners and other publishers across the industry. MLG.tv is a premium online broadcast network for professional-level esports and the MLG Pro Circuit is the longest-running esports league in.
So MLG is safe for now. Our expectation is the branding will remain the same, however expect to see some Activision branding knocking about and some new eSports titles being added to the party.With Activisions involvement expected to increase I would expect there to be some internal changes as to how the organisation is run as well as some increased prize funds as Activisions involvement is sure to increase both investor and advertiser interest. In their own words they plan to create the ESPN of eSports.
We look forward to seeing how this plays out and whether the introduction of the big boys has a negative impact on the MLG franchise.