The Witcher 3 dev CD Projekt RED explains briefly on its stance on core values with its consumer base.
In speaking with Gamasutra on Wednesday (July 17), co-founder Marcin Iwinski touched on how genuine, consumer-friendly core values pay off for CD Projekt RED (as a group) and how sticking with that business model is worthwhile in the long run.
For a lot of companies, from a short-term business perspective, the famous hit-and-run strategy, there are still a lot of people applying this,” Iwinski said.
We are really deliberately choosing what we want to do, and we will do it for as long as we are happy with the effect.
CD Project RED is well-known for their consumer-friendly approach to patches and DLCs for their Witcher series, which has been a breath of fresh air in the likes of paying extra for less (which seems to be typically the norm now). These guys, however, give you excessive amounts of content for free. Iwinski pointed out how the significantly improved versions of The Witcher and The Witcher 2: Assassins of Kings – the Enhanced Edition add-ons – are perfect examples of how core values helped CD Projekt RED gain publicity and ultimately greater sales in the long run.
They appreciate it. Then they tell their friends we are doing a good job and we respect them. And ultimately it will result in a sale,” he added.
Some people are saying, ‘Why do you do that? You could have charged for it!’ Yeah. But I think the value in the whole proposition is that we are honest, straightforward, and fair, and this pays back. So you can call it a business model, in a way.
Iwinski later explained that this particular business practice would not have been possible if CD Projekt RED was not an independent studio. He also implied that having such values – and honesty to the consumers – is one of CD Projekt RED’s strongest suits.
You, first of all, have to have your values, which is crucial, and I believe we have them. And second you have to have the guts to say, ‘Hey, we’re not going to do that,” he said.
If you look at the companies that succeed, they really follow their values and are honest with the gamer. And I think that this will become even stronger and ever more important, because the way to the gamer is direct, so there is no place for a lie anymore
If you lie, you are a joke on social networks in seconds. The liars from back in the day, their fate is pretty grim right now. We can see it all around. There is a statement from Company A. People say, ‘Hey, it’s not like that.’ And the whole internet goes crazy.
CD Projekt RED have recently released a free patch for The Witcher 2, which contains an extensive amount of role-playing, character and storyline changes. They have also released new screenshots of their next installment of The Witcher series, The Witcher 3: Wild Hunt.
What do you think of ‘The Witcher’ dev’s values on not charging consumers for extra content? Let us know in the comments!
Chirps to VG24/7. Thank you for reading, and I’ll catch you next time!