Xbox 720: Microsoft Secures Rights for ‘Xbox 8′ Trademark



It is still a mystery what the official name of the Xbox 720, codenamed Durango, will wind up being. It is unlikely that either of those names will wind up being the actual name of the console,  however a recent trademark filing may shed some light on another possible name for the next generation console.

According to Fusible, Microsoft has won a dispute giving the company access to a number of Xbox related domains including Xbox 8.org, Xbox 8.us, XboxPhone.com, XboxTablet.com, XboxLiveTV.com, and XboxCompanion.com. Microsoft has recently gone all in its “8” branded operating system and Surface tablets, and it is certainly possible that Microsoft would like to unify all of their products with similar branding.

However the “Xbox” brand definitely isn’t going anywhere. Where other divisions within Microsoft has struggled, Xbox has consistently been successful and popular. This would explain the recent renaming of the old Zune video and music into Xbox Video and Music, along with Xbox being attached to all of those new domains.

Luckily, the wait won’t be very long once the next Xbox is formally revealed on May 21st.


About Ed McGlone

Ed is an aspiring game journalist located in Long Island, New York and a recent graduate of SUNY Albany. A lifelong gamer since he received his first Sega Genesis in the second grade, Ed is an equal opportunity gamer, appreciating quality games across all genres and platforms. In addition to videogames, he is a big New York sports fan, and can often be spotted in the bleachers section at Yankee Stadium. Ed can be contacted at [email protected] or at [email protected] and also followed @EdMcGlone.

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