Xbox 720: Microsoft Secures Rights for ‘Xbox 8’ Trademark

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It is still a mystery what the official name of the Xbox 720, codenamed Durango, will wind up being. It is unlikely that either of those names will wind up being the actual name of the console,  however a recent trademark filing may shed some light on another possible name for the next generation console.

According to Fusible, Microsoft has won a dispute giving the company access to a number of Xbox related domains including Xbox 8.org, Xbox 8.us, XboxPhone.com, XboxTablet.com, XboxLiveTV.com, and XboxCompanion.com. Microsoft has recently gone all in its “8” branded operating system and Surface tablets, and it is certainly possible that Microsoft would like to unify all of their products with similar branding.

However the “Xbox” brand definitely isn’t going anywhere. Where other divisions within Microsoft has struggled, Xbox has consistently been successful and popular. This would explain the recent renaming of the old Zune video and music into Xbox Video and Music, along with Xbox being attached to all of those new domains.

Luckily, the wait won’t be very long once the next Xbox is formally revealed on May 21st.


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