GameStop – Expects Global PS4 Release, Doubts Sony Will Meet Initial Demand
Micheal Hogan, an executive Vice-President of strategy business and brand development at GameStop (a US-based bigwig video game retailer), has said – during a quarterly conference call with financial analysts – that GameStop expects the PlayStation 4 to hit the shelves worldwide later this year, but are doubtful that Sony will be able to meet the initial demand.
GameStop have concocted a few scenarios of what might happen should one of the new consoles be released by the end of the year (either the PS4 or the Xbox 720), or if both consoles were to be released before the end of the year. Hogan stated that even if one console were to come out in 2013, it would mean for “double-digit console growth” in 2014. If two console were to launch, It would likely lift up console sales by 20%.
“We know that Sony will introduce the PlayStation 4 globally in 2013,” Hogan said, “but we are still waiting to see what Microsoft’s final plans are. We have scenarios with one console introduction, as well as with two. Even a single launch in 2013 will drive double-digit console growth in 2014; and two launches would likely drive the console category north of 20% growth”
GameStop’s internal consumer research have come up with that there’s a strong consumer interest in the new next-gen console. According to a survey of unumbered loyal customers at GameStop, it’s anticipated that 34% of them are expecting to buy a PS4 within a twelve month period, which is higher than any other interests in hardware. Furthermore, apparently 900,000 of GameStop’s clients have signed up to receive early information on the PS4. That’s potentially a lot of buyers.
From these statistics, GameStop’s President Tony Bartel has said that the company “believes demand will far outpace supply within the launch window, although we have been given no official numbers by Sony.”
Since there is such a high interest and demand for the PlayStation 4, GameStop don’t expect Sony will be able to fulfil initial demands upon launch.
According to X-bit Laboratories, financial analysts from Macquarie Equities Research have – I assume hypothetically – estimated that Sony would ship around 2.5 million PlayStation 4s this calendar year, which, apparently, suggests a global launch and a limited supply.
Still, all these anecdotal statistics suggest a more than fairly fruitful launch for the PlayStation 4, at least until supplies run out, then there probably will be a loud cry for more.
Having said that, like what Bartel has already said, there is currently no official count of how many PS4s will be distributed at launch. I also assume that these estimations and analytics are for the US only, and may not be reflected throughout the rest of the world.
Nonetheless, I would suggest pre-ordering yours, should you want to avoid the worry and hassle of trying to get a PS4 after the initial rush – when units might be low.
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